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As the way people understand links and link building changes, SEO folks were intrigued when Google recently leaked information that PageRank still existed in some way when ranking web pages in the SERPs. It's important to remember that link count and site popularity may play a role here. As Moz Senior Search Scientist Tom Kiper points out, having a lot of links can look fishy if no one is actually searching and browsing your site. Quality, quantity, and relevancy are all important factors when analyzing a website’s backlink profile. Beyond this, Chima Mmeje, senior content marketing manager at Moz, explains that topical links are key to success – suspect links that are more relevant to the topic are given higher priority when assessing their value. With this in mind, link building (and building the right ones) is still important.

A ranking factor and therefore driving organic search traffic, links honduras whatsapp data can also drive traffic through people clicking through from other websites. Yes, having more backlinks can equate to your site being seen as more "popular," but they also provide additional ways for real people to discover your content. Internet users who are searching for other content can find links to your website and find what they are looking for. This further supports Chima’s hypothesis that fundamentally relevant links are key – we want people to find our content in the right place at the right time.

Now, let’s dive into how to find opportunities to build more of these important links!