The goal is simple:

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Therefore, the web metrics professional needs to use intelligence to extract all the benefits they can bring to the business. Some of the most important platforms are: Google Analytics; Facebook Insights; Twitter Analytics; Crazy Egg; Hotjar; RD Station; Moz. SumAll; Scup; HootSuite. Each of them has different functionalities, and there are many others! Therefore, it is up to the professional in the area to decide which of them to use, since the variants are many depending on the business. Content Marketing This is one of the strategies that is growing the most in the digital marketing environment.

We can say that if the other strategies presented here form USA WhatsApp Number Data a court of nobles, content is king. This strategy is already used by  of companies in Brazil. And is not for less. It is most responsible for generating traffic to websites. Its main objective is to answer the questions of a business person, bringing users segmented by interest and behavior to relate to the brand. And there are several formats. For example: Blog posts; Ebooks; Videos; Infographics; Slideshows; Podcasts; Webinars. This strategy focuses on approaching the user and acquiring leads. Inbound Marketing inbound marketing guide Have you ever imagined if there was a strategy that added all the above elements? Well, I'm sorry to tell you that you haven't discovered the light.



The union of all the previous strategies is inbound marketing . Unlike outbound marketing , which can be considered invasive to consumers, one of its main characteristics is the fact that the dialogue is initiated by the user. The goal is simple: take the Internet user through the sales funnel . At the end of this process, you will have gone from a simple visitor to a buyer. The first stage is attraction, where articles are created to position in search mechanisms and disseminate on social networks. When a user finds it, they have the first contact with the brand, and become a visitor.