This pushes competitors to develop an even more

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Content shock therefore reflects a supply of online information that is too dense to be well assimilated . And for good reason, it doubles in size every 9 to 24 months! However, Internet users are looking for content and scrolling through posts for increasing periods of time, the equivalent of half a day on average in total (according to a study carried out in 2020 by the Nielsen company).

For a company, increasing its number of publications Chinese Malaysia Phone Number List is the guarantee of better visibility , especially when they come from an Inbound Marketing strategy . Content shock occurs when consumers are saturated with information, and thus pay less attention to what they read, hear or see on their connected media. The phenomenon is accentuated by the predominance of certain companies on the Web, very active in sharing publications.



Abundant, and sometimes less relevant, content offering. Result: consumers can feel drowned in this wave of information, and have less interest in it. As a result, the creation of multiple contents by companies ends up losing profitability. Companies publishing more than 16 articles per month have 3.5 times more traffic than companies publishing 0 to 4 per month.