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The average basket : what is the average value of orders placed by your customers? Once these values ​​have been identified, you can proceed to the following calculation: CLV = customer lifetime x purchase frequency x average basket For example, let's take a SaaS software publisher which offers average subscriptions at €400/month - which corresponds here to its average basket -, and for whom: A customer remains a subscriber for 6 years on average (lifetime) the purchase frequency is therefore.

This means that a customer Phone Number Data generates on average. The CAC Directly linked to the CLV, this indicator allows you to know your customer acquisition cost . It translates into the ratio between all acquisition expenses and the number of customers actually acquired. the following calculation must therefore be carried out: CAC = Sum of marketing and sales expenses / Number of new customers So, if your annual expenses for marketing and sales are  and you have 40 new customers in the year, you obtain a.



While the calculation is relatively easy, the difficulty here lies in taking into account all expenses made for marketing and sales. Salaries, advertising expenses, content purchases... You must be exhaustive about your costs so as not to distort your results. Please note: For a SaaS publisher, a good CAC must generally be 3 times lower than the CLV . For example, if your CLV isyour CAC must be less than. The CPL Cost per lead is the ratio of marketing acquisition spend to the number of leads generated by marketing. O